Alpine County provides a friendly, relaxing environment far removed from the state’s more urbanized destinations. Whether it’s for a weekend getaway or longer, we are sure you’ll enjoy the finest in mountain adventure and recreation. Our Visitor's Center in Markleeville is your go-to stop for area information, maps, souvenirs, local insights, and more!
Our members are the heart of everything we do, and we recognize that their success is necessary to achieve a healthy, balanced economy. Therefore, our staff are dedicated to fostering activities that promote tourism, economic expansion, shopping local,and civic engagement
The people who live and work in Alpine County are the threads that make up the fabric we call community. We strive to help our community members make lasting connections and contribute to the health, safety, and the economic and environmental well-being of our towns.
To promote business prosperity, tourism and healthy community by providing information, services and advocacy for our members.
The Alpine County Chamber of Commerce’s operational strategy consists of the following areas.
Tourism Marketing: includes the promotion of Alpine County’s natural and manmade resources and attractions, through advertising, promotions, public & media relations and special events. The Alpine County Chamber of Commerce is a charter member of the Ebbetts Pass Scenic Byway Association.
The annual “Tour of the California Alps – Death Ride” is perhaps the best known Chamber produced event. For information on the Death Ride, please visit our website at www.deathride.com, or call 530-694-2475.
The Chamber of Commerce also coordinates the counties exhibit at the annual California State Fair and the Counties display in the State Capitol located in Sacramento, California.
Visitors Services: Includes the year ’round operation of the Alpine County Visitors Center in Markleeville; the production and distribution of brochures, visitor’s guides, and literature about Alpine County; books, maps, gift, Tour of the California Alps Death Ride merchandise. Issuance of Sno-park (seasonal), wood-cutting (seasonal), wilderness, campfire, and assistance to the traveling public.
Economic Development: includes the long term planning, funding and development of improved infrastructure for the County, through cooperative relationships with the public and private sectors; the marketing of Alpine County to commercial and industrial product and service businesses for possible relocation or expansion; membership in regional economic development organizations; advocacy of new, or changes or improvements in existing, local and state legislation, regulations and laws affecting business conditions in Alpine County; and support of a diverse economic base for the County.
As California’s least populated county, Alpine County provides a friendly, relaxing environment far removed from the state’s more urbanized destinations. Whether it’s for a weekend getaway or longer vacation, we are sure you’ll enjoy our communities while enjoying the finest in mountain adventure and recreation.
Operating hours 10:00 am – 4:00 pm seven days a week.
Closed on Holidays
We will be hosting our 40th anniversary Death Ride - Tour of the California Alps on Sat. July 17, 2021. The following roads will be closed this day:
Hwy 4 (Ebbetts Pass) from Markleeville to Lake Alpine
Hwy 89 (Monitor Pass) from Markleeville to Hwy 395
Plan your trip accordingly, and enjoy visiting the communities of Markleeville and Lake Alpine/Bear Valley while you wait to proceed to your destination.