Chamber Info

Alpine CountyMission

To promote business prosperity, tourism and healthy community by providing information, services and advocacy for its members.


The Alpine County Chamber of Commerce’s operational strategy consists of the following areas.

Tourism Marketing: includes the promotion of Alpine County’s natural and manmade resources and attractions, through advertising, promotions, public & media relations and special events.

The Alpine County Chamber of Commerce is a charter member of the Ebbetts Pass Scenic Byway Association.

The annual “Tour of the California Alps – Death Ride” is perhaps the best known Chamber produced event. For information on the Death Ride, please visit our website at, or call 530-694-2475.

The Chamber of Commerce also coordinates the counties exhibit at the annual California State Fair and the Counties display in the State Capitol located in Sacramento, California.

Visitors Services: Includes the year ’round operation of the Alpine County Visitors Center in Markleeville; the production and distribution of brochures, visitor’s guides, and literature about Alpine County; books, maps, gift, Tour of the California Alps Death Ride merchandise. Issuance of Sno-park (seasonal), wood-cutting (seasonal), wilderness, campfire, and assistance to the traveling public.

Economic Development: includes the long term planning, funding and development of improved infrastructure for the County, through cooperative relationships with the public and private sectors; the marketing of Alpine County to commercial and industrial product and service businesses for possible relocation or expansion; membership in regional economic development organizations; advocacy of new, or changes or improvements in existing, local and state legislation, regulations and laws affecting business conditions in Alpine County; and support of a diverse economic base for the County.

As California’s least populated county, Alpine County provides a friendly, relaxing environment far removed from the state’s more urbanized destinations. Whether it’s for a weekend getaway or longer vacation, we are sure you’ll enjoy our communities while enjoying the finest in mountain adventure and recreation.

Operating hours 10:00 am – 4:00 pm seven days a week.

Closed on Holidays

Find a Local Business